YOUR WEB SITE PROMINENTLY
LISTED ON THREE MAJOR SEARCH ENGINES
Copyright 2010 Telson USA – all rights reserved
What if I told you that
within a very short time, your Web site could appear on the FIRST PAGE
of Google, Yahoo!, and Bing (MSN)
What if I told you that
in a relatively short time, your Web site would appear in the FIRST
THREE generic listings
on PAGE ONE of each of these Search Engines?
And what if I told you
that there is a
Performance-Based SEO Service that could put your company there in
short order, and you will not pay a red cent
until you see results
or better) for yourself ?
Would you think I was
Would you think I was
smoking something illegal?
Would you think it was
some sort of
scam run out of an Internet Café in the jungles of Nigeria?
Would you think I was
“4 cans short of a six-pack”?
Now, what if I told you
that this very same
Performance-Based SEO Service could get you listed in the TOP 3
positions on the FIRST PAGE of the generic results of those search
engines – and you would pay a graduated monthly fee based on the keyword
and the position it was in on the Search Engine pages?
What if I told you that
if at any time, your search engine listing drops off the FIRST THREE
PAGES of any of the three Search Engines,
you WILL NOT PAY ANYTHING for that Search Engine listing for that entire
Best of all, what if I
was to tell you that after six months,
your service fees for maintaining the listing in its current position
would drop by 50%
Would you give the
Performance-Based SEO Service
Everyone knows that FIRST-PAGE
listing on the world’s 3 major search engines is “prime real-estate” in
the advertising business – all the other thousands of Search Engines are
“crumbs” compared to these, which have better than 90 percent of the
world’s Web search traffic. If you have a product or a service to sell,
getting to the FIRST PAGE of the major search engines is the best place
to spend your advertising dollar. A listing on page #2 or #3 isn’t bad
either, but THIS
Performance-Based SEO Service is motivated by graduated fees
structured on ACHIEVED RESULTS – not promises or hype – to get you on
the FIRST PAGE, and eventually to get your Web site TOP BILLING for the
keywords and phrases you choose.
Granted, there are many other methods
to advertise your business, and some people will try to sell you on
Yellow Pages, or Yellowbook listings, Google Adwords, and various and
sundry variations on “Pay-Per-Click”
(PPC) campaigns. Contrary to what some people may tell you, advertising
campaigns based on “Pay-Per-Click” or any of its variants are a rip-off,
and can be easily sabotaged by your competitors (how this is done is
explained in this article). Many people have advertised themselves
out of business
with PPC campaigns!
Time is money – and there are
other ways to increase your SEO ranking, and
innovative ways to advertise locally, and they require a bit of time
and effort on your part, and you should, by all means consider them.
However, THIS is the premier
Performance-Based SEO Service you’ll want to use if you want to get
GUARANTEED RESULTS quickly – with little or no effort on your part. All
you’ll have to do is read the following:
Below, we have a screen shot of a
Google search for the keyword term “book publishers”. On the top
of the page in the yellow-highlighted background, and to the right of
the generic listings are “sponsored links”. It is EXTREMELY expensive to
get into these spots – it is expensive because this page “real estate”
is SOLD to the highest bidder, and you want to avoid bidding against
your competitors if possible. More importantly, as soon as you STOP
paying for your listing in these spots, your PPC campaign funds run out,
or your competition uses “Black Hat” tactics to sabotage your ad
in this article) it will IMMEDIATELY disappear.
a screen shot of a Google search for “Rank
Enhancer”, a software program we sell for $29.95 that boosts
a Web site’s Alexa ranking. This is a ‘niche market’, and so we could
promote this particular page with the very same software it is selling.
It took 6 MONTHS to climb to this position, and it takes two PCs running
the software 24/7 to maintain this position where it currently is.
Search Engine Optimization (SEO) –
which is what we are advocating here – is much better than paying to
have your site listed in the “sponsored links” sections for ONE very
good reason; Positions in the Search Engine generic listings is based
primarily upon site content, and site traffic. The listings on the
Search Engines in this space are based on your Web site’s MERIT. If you
have good, relevant content on your site, and optimized keywords and
once you get to the FIRST page, traffic will not be an issue because
you’ll definitely GET the traffic,
and so once you GET THERE, maintaining the position is much easier, and
this is why this
Performance-Based SEO Service reduces its fees by 50% (you read it
right – FIFTY percent) after 6 months, and drops the six-month contract
requirements, going to a month-to-month renewal basis.
When optimized properly, the Search
Engines will bring you the business, and you won’t have to worry about
the fees – you’ll have more than enough money to pay them. When the
results bring you the business, you’d have to be NUTS to stop using the
The truth is that any schmuck with a
child’s WYSIWYG Web editing software can put together a Web site and PAY
Google, Yahoo! And Bing the big bucks to list it in the “sponsored
links” section, or use Pay-Per-Click to get visitors – visitors who will
promptly leave the site because it doesn’t have what they were searching
for, or because the site looks and feels amateurish, or is just plain
The goal is – FIRST to have an
appealing and Search-Engine friendly Web site that convinces visitors to
become your customers, and then, by whatever LEGAL and ETHICAL means
necessary, to get your site to the FIRST PAGE of the generic results –
once you’re there, you’re “good-to-go”.
The logical questions at this point
are, “What are the advantages of Performance-Based SEO?”, “What do I
have to do?”, “How much does the service cost?”, “How do I choose
keywords and phrases”, and “How do I sign up?” We will address those
questions presently; and we will cover other questions in the
What are the advantages of Performance-Based
No up-front costs.
No set-up fee.
You don’t pay ANYTHING
until your Web site ranks.
Costs to maintain
positioning decrease by 50% after 6 months.
No lengthy contracts –
Cancel the service at any time after 6 months.
Global exposure for
Limit your audience to
a local area using location keywords.
Targeted precisely by
keywords and keyword phrases to your greatest potential market.
“Niche markets” are
Pay-Per-Click, Adwords, and other advertising methods.
include optimizing the html code in your Web site.
What Do I Have To Do?
The first thing you
should do is to examine your Web site’s source code, and determine
whether the keywords and metatags are set up properly. Your Web site
should be rich with text, describing the product or service you are
selling in detail – the more detail, the better.
If possible, your
Domain Name should include the name of the product you’re selling: For
www.AwesomeLasers.com sells hand-held LASER pointers.
www.Janson-Beckett.com is a
skin care company. The search engines treat
Web sites with the product name or description as part of the Domain
Name URL very favorably. If your Web site does not fit these criteria,
getting TOP BILLING will be more difficult, and takes longer – but it is
not impossible. You will want to change your Web site – or get a new one
with a Domain name SPECIFIC to your product or service. If you do not
know how to do this yourself, you may want to use an optional component
of this service to get your Web site READY to be optimized. This service
is done on a case-by-case basis, and it is charged as a ONE-TIME cost,
based upon how much work has to be done on the site to get it listed
where it needs to be listed. When you sign up for the service, you can
request that your Web site be looked at by the company – they will
recommend to you the best solution for your particular case, and work
with you for the easiest, most cost-effective solution.
The screen shot below shows the index
www.AwesomeLasers.com, with a text window (left) revealing the
keywords and metatags which are invisible to the visitor. You will note
that all of the search terms that people are likely to use in searching
for a LASER pointer are included here, and they are included prominently
in the text of the page as well.
The screen shot below is from my
friend’s moving company Web site. You will notice that the major key
phrases that people are likely to use when looking for moving companies
Google Analytics) are listed in descending order – starting with the
full name of the company,
and then proceeding with the keywords and phrases that get the most
searches first, and those with the least amount of search traffic at the
end of the list. In setting up keywords for your Web site, you should
limit the list to 16 words or phrases separated by commas. The words and
phrases used in the keyword list should also appear in the text on the
visible part of the page. Each page of your Web site should use these
words in a different order, and / or use different keywords that match
the text content of the page.
The next thing you
should do is get incoming links to your site from other sites (or blogs)
talking about the product or service you are selling. Lots of
text-relevant incoming links are GOLD to the search engine spiders.
If you own other Web sites, you should cross-link them to the site you
are promoting. In order to be most effective, the links going back and
forth should be hyperlinked text – not graphical in nature (such as a
clickable banner ad). Banner ads are good, but somewhere on the page
should be a TEXT LINK to the site you want to link to, and preferably,
that text link should be within an article or RSS feed
to your Web site which discusses the product or service you are selling.
Search engines LOVE this!
You can also start to
optimize your site yourself – even if you have no experience whatsoever.
You can get a copy of our special version of
Rank Enhancer ($29.95) follow the instructions that come with
it, and start simulating
“hits” to your site. This will enable faster optimization of your site
reasons explained here. This is the best $29.95 you’ll ever spend
promoting your Web site.
Don’t waste any time.
The sooner you do this, the sooner you’ll reap the benefits.
How Much Does The Service Cost?
Fees are based upon the search
phrase(s) you choose, and the likelihood that your site can be fully
optimized for that search term. The cost is on a graduated scale – and
like I said before, you only START to pay when the results are evident.
This happens when your site is listed as #30 or above
in the generic listings whenever you type your particular search phrase
into the SEARCH engines; Your fees increase as your listing moves up in
the listings. A number 1, 2, or 3 listing would be on the FIRST PAGE of
each Search engine, at the top of the generic listings (see above
The actual screen shots below
illustrate the graduated fee structure of the service. The actual screen
shot from the service’s Web site
shows the fees to have a site optimized for the keyword phrase “moving
company”. You will note that on Google alone, there were 450,000 average
monthly searches for that exact phrase. The SEO Opportunity – the
measure of how likely it is to get TOP BILLING for this phrase – is
listed as “average” – the reason being that “moving company” is a very
competitive keyword phrase. However, if you have a moving company, and
you get ONE TENTH of ONE PERCENT (0.01%) of the 450,000 people who
search for “moving company” to become your customers, you would have 450
customers per month – and in the moving business, 450 jobs is a hell of
a lot of money; certainly worth the $622 / month you’ll be paying to
keep your Search Engine position.
As an aside note here, SuperPages’s
Business listing’s Pay-Per-Click costs for 400 “hits” from their
business listings for this phrase – and localized to the NY / NJ area
costs $1,400 / month
with NO GUARANTEE that anyone clicking the link will become a customer.
With a conservative conversion rate of 1% (TEN TIMES what we estimated
for the people doing searches on Google), you’d get 45 customers.
To boil it down, at approximately
HALF the cost of SuperPages’ PPC campaign, your site will be exposed to
450,000 potential customers – most of whom will probably click your
link, since they are searching for the exact thing you specified in the
search phrase. If just 10 percent of those 450,000 seekers click your
link, that’s 45,000 visitors to your Web site. Even if you have a
terrible conversion rate of 1%, you will have 450 CUSTOMERS per month.
Perhaps it is better if we do the analysis using a simple chart:
Expected “hits” to
your Web site
Cost of campaign
Cost Per Click / Exposure
Pay Per Click
10% conversion is 40
Limited by paid clicks
02% - 8 customers
10% - 40 customers
$1,500 / mo.
$3.75 per click
($1500 / 400)
01% = 4,500
10% = 45,000
Unlimited – Not PPC
02% - 90 customers
10% - 450 customers
$985 / mo.
6 mo. contract
Based on Exposure to 450,000
$0.002 per exposure
Comparison of the two reveals that
based on potential exposure alone, Performance-Based SEO wins hands-down
as a tool for advertising, based solely on the numbers. However, to be
honest, comparing the two is not as cut and dry as it seems here, and
I’ll tell you why.
People who visit the SuperPages
Business Listings Web site aren’t necessarily searching for – say,
“moving company New Jersey”. If the seeker is looking for a moving
company, and he / she lives in Montana, a New Jersey-based company
couldn’t handle that business, but the seeker won’t necessarily know
that until the link is clicked, your company gets charged for the
“click”, and the customer goes elsewhere because she’s looking for a
LOCAL mover in Montana.
However, if yours is the type of
business that can handle customers from anywhere in the world (such as a
mail-order business), then the former argument doesn’t apply… but that
is not the end of the comparison, and surely not the end of the argument
as to why Performance-Based SEO is the way to go.
How do I choose keywords and phrases?
If your company – for example, a
local auto body shop that wants to advertise with PPC – it is very
difficult to tailor the campaign so that nobody outside of your local
area gets to see the PPC link. With Performance-Based SEO, it is as
simple as tailoring your keyword phrase to include the name of the city
or town, for example, if your business is located in Hoboken New Jersey,
the four logical keyword phrases to optimize for would be
“auto body shop Hoboken NJ”,
“auto body shop Hoboken New Jersey”,
“body shop Hoboken NJ” and
“body shop Hoboken New Jersey”.
You would do a phrase search on these
on the SEO Company’s web site and find the following:
You will note that the four phrases
get a total of 1,048 searches a month across the three Search Engines
and the SEO opportunity is rated as “excellent”. Total cost for the
campaign would be $312 / month – assuming TOP THREE listings on all 3
Search Engines (if you own an auto body shop in Hoboken, you better grab
this, deal – and QUICK!). A 2% conversion rate on the 1,048 exposures
would bring your auto body shop 21 customers per month – you’ll recover
the cost of this campaign with your first customer!
If your company is a mail-order
company that ships world-wide, you should NOT include any location
information in the keyword phrase.
What you are looking for is to
optimize your Web site for the words and phrases that people
actually use to find the service or product you are selling –
not the words you think people use – this includes
considering optimization for any words in your keyword phrase that are
Google Analytics is a great tool to do keyword research, and its
FREE! – That’s right! FREE. Spend a little time using
Google Analytics to help you decide on the best keywords to use.
Make sure that the word or phrase you use is getting a lot of “hits” –
the more the merrier. Also try any possible mis-spellings that people
commonly make. If the keyword search on a mis-spelled word has
significant traffic (under monthly searches), you should optimize your
Web site to include those mis-spelled words in the keywords, metatags,
and in the actual text on your Web site, as well as purchasing
optimization services for those mis-spelled keywords and phrases.
Remember – the “conversion rates” I
am using here as examples are ridiculously low. It is more likely that a
person will become a customer if you have exactly what he or she is
searching for (at a reasonable price, of course). When someone searches
for “auto body shop Hoboken NJ”, it is extremely likely that if
your Web site is at the top of the Search Engines, you’ll get a Web site
visitor, and a customer.
The following screen shot shows
another keyword phrase: “left nostril inhalers that glow in the dark”.
I must admit that when I did this search to use as an example here, I
was surprised to see that ANY searches at ALL would be made for this
phrase – but obviously, either there are people experimenting with
spoofing the search engines, or someone really NEEDS left nostril
inhalers that glow in the dark. Even as a ‘niche market’, the demand
is pitiful with a total of only 109 queries across the 3 major Search
Engines). You will note that on Google, 73 searches were done for this
key phrase, and the opportunity for me to dominate the search engines
for this product (if it in fact, the product actually existed) is rated
Accordingly, the fees to get my Web site to the TOP 3 listings on the
Search Engines for this tiny “niche” market, using this keyword phrase
is proportionately smaller.
The key to doing this right is very
simple. If you have any questions that are not covered here, there are
experts in Search Engine Optimization waiting to consult with you free
How do I sign up?
All you have to do is
CLICK HERE to begin the process.
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Q. How can they afford to do
this with no up-front costs or fees?
A. They KNOW that they can do
what they say they can do, because if they don’t get the results, they
don’t get paid – at ALL! – Not a red cent, a plug nickel, or a thin
dime. Nada, Niente, Squat-diddly, Zippo, Zilch!
Q. Is there an iron-clad
guarantee that my site will get to the #1 spot on Google?
A. Death and taxes are the
only real guarantees in this life, and
you don’t have to pay income tax. The contract states that “if
you don’t rank, you don’t pay”. There is a built-in incentive in the
fee structure for the company to produce results, because when you’re
#1, #2, or #3 in the generic listings, your monthly fees are
significantly higher – and the bright side is that when you GET to that
point, the higher fees won’t matter, because your business will be
Q. When I get to the first
page of the Search Engines, can I cancel the service?
A. You can cancel any time
after the initial 6-month contract is up. The company provides incentive
for you to continue as a customer, by offering to put your keywords in
“maintenance mode”, which keeps your SEO position and slashes your
monthly fees in half.
Q. When is the effective day
of the contract?
A. The day you sign up and
activate your keyword(s).
Q. I only want to optimize for
Google. Can I do this?
A. No. It is a package deal.
Since many of the techniques used affect all three Search Engines, the
process is pro-rated according to that Search Engine’s share of the
Q. Will you guys help me
choose my keywords and phrases?
A. Sure! Just
CLICK HERE to visit the Web site, and call us with your questions.
We will help you through the process. Your success is money in BOTH our
Q. What are the most important
things I can do with my Web site design?
A. Many factors affect how the
Search Engines ‘rank’ your site. These factors change – they change
about as frequently as I change my socks and underwear. There are no
set-in-stone rules, but there are a plethora of ‘no-no’s”. This is why
you need to have your site PROFESSIONALLY optimized by people who know
what they’re doing – and put their money where their mouth is. A partial
list of factors is given below:
Product name or service
description in the Domain Name.
Keywords and metatags
chosen properly for the product or service.
describing the product or service in the body of the page including the
included in keywords, metatags, and relevant text on the page.
relevant incoming links from other Web sites, blogs, or RSS feeds.
relevant outgoing links to other Web sites (don’t link to your
No ‘broken links’ on
the Web site – internal or external.
Appealing to the eye.
Convincing pitch / able
to convert visitors into customers.
Navigation bars and
text-based links throughout the site.
Some diverse content
that will attract a wide audience. Web surfers are known for their
“Attention Deficit Disorder”; they may be looking for
chili recipes, but they also might want to
read a good book, need their fender repaired – or their lawn mowed,
or their dog groomed. Maybe they are a Vietnam or Gulf War veteran
fighting for disability benefits. Perhaps they are philanthropists
a worthy cause to donate to. Perhaps they are interested in
Kirlian Photography, or they’re a priest or a preacher looking for
inspiration for their sermon this Sunday. Perhaps they’re a victim
domestic violence, or they’re depressed and would like a shot of
sick humor to make them laugh. If the content AROUND your ‘bait’
article appeals to them, they will forget what they were looking for and
cruise around your site. Try clicking any of the above links and see if
you’re not distracted.
Big Friggin’ No-Nos:
Content that duplicates
other content elsewhere on the Internet – whether it is your site or
“Mirror” Web sites – a
Web site that is uploaded to more than one Domain Name.
Plagiarized content –
flagged as “duplicate content” and could get you sued by the copyright
Hidden text – text on
your pages that is the same, or nearly the same as the background color,
olr covered over with a photo or graphic designed so that Search Engines
“see” it, but visitors don’t. This technique worked beautifully for me
back in 1994, when I had the entire content of Funk & Wagnel’s
Collegiate dictionary spread across 10 “redirect” pages on
www.TelsonUSA.com back when it was a GPS Navigation Systems Web
site. People who used the rudimentary Search Engines back in those days
landed on my site when they were looking for pie recipes, car parts,
Aardvarks, or Chinese restaurants. Because the site was so interesting,
many of these people forgot what they were originally searching for and
became customers. You get penalized heavily for hidden text and perhaps
even permanently black-listed for this practice. Don’t do it. It is OK
and even desirable to put some diverse content along with associated
keywords and metatags on the site which will attract lots of visitors.
Even if they don’t become customers, the “hits” generated by their
visiting the site count when the Search Engines calculate where ‘in the
mix’ to put the link to your site.
Q. Can your company optimize
my Web site content?
A. Yes, of course. Just
CLICK HERE to visit the Web site, and call us.
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